Rick Wong
Helping creators monetize their influence at scale
Influencer Ecosystem
Your audience came to you. How much value can you provide within your ecosystem instead of sending them away?
Systems to Scale
What are the most important influencer systems? How do you find the one to scale that will significantly increase your revenue?
Profile and Partners
Who are you and why is that valuable to your audience? Who else would your audience like to know?
Accessible Busisness
How will we scale your systems and make them accessible to both your audience and partners?
Influencer Ecosystem
The world is shifting away from mass production and mass marketing into something much more empathetic, niche, and built on trust. This is the where influencers shine. They are a dominant source of that engaged audiences.The down side is that many Influencers will trust a 3rd party to determine what offers will be valuable for their audience instead of handling that directly.This is changing as influencers are now starting to create products directly for their audience.These products come in the form of guides, workshops, SAAS, and/or services -- the key is to have an ecosystem where value can be delivered in multiple ways.
Systems to Scale
Everything complex can be broken down into simpler systems. Those systems can then be scaled.The focus we have are on business systems -- systems of value creation and monetization.Business systems have 4 main components: Systems of Domain Authority and Influence, Systems of Sales and Marketing, Systems of Finance, and Systems of Operations.Within the Influencer Ecosystem, the one that builds Domain Authority, these are the 5 main components: Profile, Pitch, Publish, Product, and Partners.We practice the skills that increases of influence, but we need to scale the systems that generate revenue: Leads > Sales > Fulfillment
Profile and Partners
Knowing who you are, what value you bring, and for whom, is an important question to answer well.Your profile will help establish your core. No individual or company can be successful in isolation -- we are all part of a much larger ecosystem.When you know who you are, you will be able to find amazing partners to deliver to your shared audiences.
Accessible Business
Scale requires solid engineering. Systems focused on clear events and able to talk to many systems.Accessibility changes as times change. We are now entering the age of LLMs and chatbots -- the value your business provide should be accessible in those mediums as well as the web.